20-30

Oftentimes, I try to go against the trend and create a new style that will hopefully produce personalized products for each client.

So instead of building a wedding machinery doing large volume weddings in a year, I would rather opt for the opposite, I will target only 20 to 30 weddings in a year. That would make an average of about 2 weddings in a month (20) + 10 during peak months.

How is this viable?

Firstly, I own Kodak shop from which I derive my main livelihood.
If I only have wedding photography as my main business, I have to give more emphasis on the 'business' side and de-prioritize the 'artistic side'. I have to go for quantity weddings in order to feed my family. Quantity means that I need to offer cheap packages. I need to offer freebies to entice customers to choose me among the other same priced photographers.


Secondly, I prefer to do the 'artist' track with me conceptualizing and doing all the work: from photography to the album design. I try to come up w/ personalized album with stories that are different from one another.

I dedicate a lot of time and effort in each project. Hence, my no rush policy. I also have to consider my capacity and churn rate as an artist.

This is a clear advantage for my clients. I will not be overbooked and can spend more quality working time as necessary.


I remember those days when I ran a small IT training center. I was able to close a deal with ADB because the director prefers that he deals w/ small outfits working hard to please the client's requirements than big suppliers who will just put you as one of their many clients on the list.